For the new men’s and women’s collections Brand Creatives has developed the Anyday Everyday campaign. In this campaign, we take Ziengs’ target audience by the hand: Often, they have a varied and very busy life. With so many different things going on it can be hard to find the sweet spot, but we have the perfect shoes and the perfect look for each and every day. For every day, we create one look that covers two different occasions. Anyday Everyday!
During this campaign, Brand was responsible for the concept and the supervision over the photoshoot.