The university’s wish was to team up with a “bold” advertising agency capable of attracting young students with the help of a 360 degrees marketing campaign.
Through a pitch assignment we managed to convince Rijksuniversiteit Groningen’s great minds to join forces with a young, creative and above all energetic advertising agency from Groningen.
International branding campaign
Commissioned by Rijksuniversiteit Groningen, Brand Creatives was tasked with internationally marketing a new location in Leeuwarden; Campus Fryslân. Important here is to make crystal clear what makes the campus in Leeuwarden such a unique place for future bachelor and master students with a different world view.