For the shoe brand Ziengs, Brand Creatives was once again in charge of the Art Direction in designing the spring edition of their catalogue. In this KRIEBELS edition, the focus has been placed on different target groups. Through a combination of capturing just the right images and the use of the campaign name “kriebels”, we managed to capture the essence of spring befitting this campaign.
The concept “kriebels” fits the way we feel when spring is in the air and is applicable for various expressions and manifestations of the newsletter and in social media; this means the campaign can be rolled out 360 degrees.
Besides the Art Direction, Brand Creatives is also responsible for all the design and DTP activities during the development of this catalogue.